Internal communications and AI adoption leadership.
I lead the internal communications that carry enterprise change — including the AI adoption that lives or dies on it. The hard part is never the technology; it's helping people understand what's changing and why it's worth working differently. Below are a few examples of how I've done it.
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Every channel that carried the AI change.
What I led. The internal communications behind AI adoption at AARP — not one announcement on one channel, but the full mix that kept marketing, technology, analytics, legal and privacy moving together on AI work. I wrote the enterprise newsletter and the weekly executive updates, built and own the internal website behind the program, and built the AI agents that answer questions in real time.
How I chose. The channel is chosen for the audience, not the other way round. An executive needs a paragraph on a Monday. Someone who has to work differently on Tuesday needs their hands on it, with a place to ask when it goes wrong. And some channels exist to carry information back the other way — those are the ones that make the rest of the mix better.
Change management for AI adoption.
What I led. Communications, training and enablement workstreams inside a cross-functional enterprise program deploying AI-driven personalization across web, app and email — plus the AI assistants I built myself, the responsible-AI translation work, and the operating model that determines how the next platform adoption runs. I lead the team of trainers that delivers the program and own the partner relationship behind it.
How I lead it. The through-line is change management, not the technology. I plan adoption against the Prosci ADKAR® Model — awareness, desire, knowledge, ability, reinforcement — and I'm a GAQM Certified Problem and Change Manager (CPCM). Each step needs a different message on a different channel, which is why the channel mix above exists. The first questions I ask are the same whatever the capability is: who has to work differently, what will make them resist, and what keeps the new way in place after the launch energy fades. Answering those is what turns a rollout into adoption.
Executive visibility and internal communications at Meals On Wheels America
What I led. The communications function and its staff for a national nonprofit association, promoted from Director of Communications to Assistant Vice President within one year. The remit ran from the CEO's public voice to the message nobody plans for: crisis and sensitive communications sat with me.
How I led it. One executive voice, carried on every channel the audience actually used. I wrote the CEO's communications and built the channels around them: a CEO-hosted podcast, a ghostwritten column in the Huffington Post, a television program on RLTV, the organization's first video studio and CEO blog, and a social audience that went from a few hundred to more than 10,000 in six months. Click a channel below to see what it was and what it did.
Live on MSNBC, CNN and the Today Show
What I did. I reported on camera for MSNBC and NBC4 Washington, NBC's station in the nation's capital, on national and local stories, with additional appearances on CNN and the Today Show. As NBC4's first digital journalist, I wrote, shot, edited and fronted my own stories, then published them to the web.
How it shows up in my comms work. The newsroom taught me to make complicated things clear on deadline, and that is the same job inside a company. I write the message, produce the video and prepare the leader who delivers it, including media training and on-camera coaching for executives. When a town hall gets hard or a CEO has a difficult announcement to make, I've already stood in front of a live national camera with no script and no second take.
How I know it's working
I report what moved, not what shipped. Every program above carried its own effectiveness reporting, and these are the numbers it produced.
Let's talk.
Remote first, with hybrid from the Washington, DC–Baltimore area. The fastest way to reach me is a LinkedIn message.
Connect on LinkedInRemote first. Hybrid works from the Washington, DC–Baltimore area.
The organizations that pull ahead won't be the ones with the best AI — they'll be the ones whose people actually use it.